Tuesday, April 23, 2013

Who Can Benefit

Today's podcast answer's the age old question of "who can benefit".  Not just from your services, but from how your business is perceived.  Is it one of convenience or sincerity?  Are your customers worth $.47 of your time?

Benefit Recap

  • Send something different that sets you apart
  • Personal Touch Marketing says, class and attentiveness
  • Keeping you and your company in positive contact with your clients

Friday, April 19, 2013

The Art of the Written Word

When I talk about the Art of the Written Word, I am not referring to pretty handwriting, calligraphy or those amazing illustrations scribes used to creative for manuscripts and the Bible.  I am referring to a simple note.

How can something so simple help set you apart from your competition?

Take a listen and I will let you in on the secret!

A few things to consider...

  • Send a card or note to distinguish you from the competition.
  • How do you want to be remembered?  As the guy who zips off a quick text or the company who cares enough to send a handwritten note.
  • Personal Touch Marketing can mean the difference between a new client or no client or a satisfied customer and one who is indifferent.